How it all started? Simple. Three friends and a stubborn project.


We built our brand under the idea of what a culture stands for. The sense of belonging and what it means to be a part of something.

How it all started? Simple. Three friends and a stubborn project.

We built our brand under the idea of what a culture stands for. The sense of belonging and what it means to be a part of something.

But what does this culture mean?

Nowadays, clothing items have lost their value. Wardrobes are being filled up and the world is paying the consequences. What really matters, has faded away. We came to the conclusion that something needed to change. 

So what started as an idea to rethink and change how fashion brands should work, was finally brought to life. We actively believe in a more responsible way of consuming fashion.

We seeked for the world’s best raw materials so that our garments embraced our vision. No matter the product, it needs to last.

From producer to consumer. Nobody should suffer from the manufacturing clothing process. We know we can make a difference.

Take a leap, join us on this journey.

COMMON CULTURE TEAM